Trends &insights
Advertising Insights Report: Tapping into the psychology of travel
Exploring consumer mindset throught the journey
Download nowUnderstanding travelers from intent to arrival & beyond
When someone books a flight or checks into a hotel, they don't just change locations; they fundamentally change how they think, feel, and decide. That transformation represents an opportunity for brands across multiple categories, from beauty and apparel to automotive and finance.
As the travel segment grows, MARRIOTT MEDIA powered by Marriott Bonvoy and Kinective Media by United Airlines are leveraging our combined scale, expertise, and loyalty ecosystems to map the traveler journey from start to finish.
This heightened understanding of traveler behavior, paired with new placements unlocked by Riott and Kinective Media, is designed to enable brands to optimize their messaging and tap into moments of elevated emotion, deepening their relationship with consumers.
$16.5 Trillion
Travel contribution to the global economy by 2035.3.5% Annual growth per year
Outpacing global economic growth.Travel transforms consumer psychology:
Travelers enter a heightened state of openness, inspiration, joy, and willingness to spend across categories.
The journey shapes decision making:
Pre-trip excitement drives preparation purchases, transit unlocks attention, in-destination moments fuel indulgence, and return flights cement long-term brand beliefs.
The most influential moments are being missed:
Mid-journey phases deliver peak dwell time, novelty, and emotional positivity, yet remain underutilized by marketers.
Loyalty travelers deliver outsized value:
Frequent travelers are more trusting, more affluent, and more likely to engage with brands aligned to their preferred travel providers.
